Stormlight Publishing is the imprint of Alex Bond which he founded in 1989. Its purpose was to produce high quality West Australian landscape images for publication. Its primary focus is Western Australia’s unique landscape.
Alex is the first photographer and independent publisher to create and maintain a series of postcards dedicated to the landscapes from Western Australia’s national parks.
The Leeuwin Naturaliste Series from the Margaret River region were the first postcards in the series. These proved highly successful and the postcard range was expanded further into other south west national parks. They included the Southern Forests Series of Pemberton and Northcliffe, the South Coast Series of Esperance, Albany, Denmark and Walpole, and the Stirling and Porongurup Range Series.
Online order form for wholesale quantities of Margaret River Region and Pemberton Walpole Denmark Stirling and Porongurup Ranges postcards.
Stormlight Publishing went on to produce greeting cards, gift cards, posters, calendars and books.
Stormlight Publishing has received both State and National Print Awards for excellence in print. Alex’s first book of the Pemberton region won two Australian nominations in the 2009 Gourmand Awards, held in Paris.
Over the years Alex has contributed freelance photographs to various publishing houses for books, posters, diaries, magazines and promotional material about tourism, natural history, environment and conservation.
In 2016, after a quarter of a century of publishing and distributing postcards, Alex began transitioning towards an arts practice.
In 2017, to acknowledge what had been an interesting journey marked by many changes, Alex published the book Stormlight Publishing 25 years of south west postcards.
It tells the story about how he started the card series and includes a selection of 70 postcard images.