I finally got around to completing Stormlight Publishing 25 years of South West Postcards.

For those of you familiar with my work you would know that I have been publishing and distributing images of Western Australian national parks since 1989 under my imprint Stormlight Publishing. Many of these images have been as postcards, as well as greeting cards, posters, calendars and books.

When I started publishing my postcards series in 1989 I had no idea where or how far it would go. Postcards series specific to national parks did not exist in WA at that time. Some retailers were sceptical about selling images that were not of something. They wanted identifiable subjects such as a recognisable memorial or a building. It was said to me that they were just pretty images of nothing. Others asked me where these places were as they could not be local places.

Starting out with a 35mm film camera and one lens I set about creating a postcard series that endured for a quarter of a century. 1.5 million postcards later, I reflect on the processes behind creating this award winning national park postcard series in a time prior to the prevalence of digital technology and the social phenomenon of mobile phone “selfies”.

Luckily for me I found plenty of south west retailers willing to give the postcards a go. Even more lucky for me is that they sold. This allowed me to eventually produce images covering regions along the south west and southern coastline of Western Australia. These included Esperance, Albany, Denmark, Walpole, Pemberton, Northcliffe, Augusta, Margaret River, Yallingup, Dunsborough, the Stirling and Porongurup Ranges.

If you are interested in landscape photography or just appreciate the unique beauty of the national parks in south west Western Australia then you will enjoy this collection of 70 postcard images. I have a limited number of copies on hand which I can post within Australia, otherwise copies are available directly from Blurb.